ROGERS PARTNERS Architects+Urban Designers Jump-starting the reputation of a new firm
ROGERS PARTNERS Architects+Urban Designers Jump-starting the reputation of a new firm
Situation
Rob Rogers started his own firm after 20 years in partnership with Jonathan Marvel. Less than a year later, he had just finished the Henderson Hopkins School in Baltimore and wanted to get attention for the project to bring recognition for his new firm. In less than two months, Hausman placed a story about the school by Michael Kimmelman on the front page of The New York Times. Following that assignment, Hausman developed a long-term integrated communications strategy to introduce Rogers’ new firm to the media and continue to keep the firm in the news.
- Services
- Event Planning
- Media Training
- Public Relations
- Strategic Planning
- Writing & Editing
Program
In collaboration with Rogers Partners, Hausman:
Promoted the firm’s cultural, residential, and civic projects, following the successful campaign around Henderson Hopkins
Emphasized trends and ideas that aligned with the firm’s business strategy
Produced and edited content, including copy for the firm’s new book, Learning by Practice
Scheduled desk-side visits with editors, arranged tours of key projects, and placed articles in prominent publications
Results
Created awareness of the newly-formed Rogers Partners, following the dissolution of Rogers Marvel, with influencers and tastemakers
Defined messaging and focus for the new firm, building upon years of experience
The New York Times
The Washingtonian
FastCo
We had a great project and wanted to make a big splash with it. Hausman developed a creative and comprehensive plan for telling the story about it. Within just two months, they got the Henderson Hopkins School on the front page of The New York Times. Their PR efforts put the project on the map, and boosted our firm’s national exposure much farther.
Isabelle MoutaudFormer Director
ROGERS PARTNERS Architects+Urban Designers
