BuroHappold Increasing local presence for a regional firm
BuroHappold Increasing local presence for a regional firm
Situation
Nearly a decade after it opened its first North American office in New York City, BuroHappold operated largely under the radar. While it had a strong international reputation, it had not gained much traction locally, and the design community did not know the breadth of the firm’s multidisciplinary services. The leadership of BuroHappold hired Hausman LLC to strategize and implement an aggressive outreach campaign to raise the firm’s visibility, promote the expertise of its key personnel, and achieve significant coverage to attract new clients.
- Services
- Media Training
- Public Relations
- Strategic Planning
- Writing & Editing
Program
Hausman LLC collaborated with BuroHappold to implement project-related campaigns and other outreach activities that:
Created the first proactive public relations strategy for BuroHappold’s offices in North America
Engaged the senior leadership and cultivated strong media relationships
Collaborated closely with consultants to tell the engineering story, which is typically overlooked by architects and the media
Worked with a wide variety of experts across the national and international offices of BuroHappold
Results
Placed articles in top national publications, including several cover stories, to keep the firm top of mind
Garnered wide attention for the entire range of BuroHappold’s services
Changed perception of the firm to the point where people told the BuroHappold leadership that they were “seeing their name everywhere”
Elevated the firm’s communications, including the content and quality of its written materials
Metropolis
Engineering News-Record
Modern Steel Construction
