Rider Levett Bucknall Establishing authority
Rider Levett Bucknall Establishing authority
Situation
Over the years, Rider Levett Bucknall (RLB) had done some in-house public relations. However, the global firm had never engaged in any consistent and strategic outreach activities in North America, where it competes both regionally and nationally for cost consultancy and project management services—a market where there is fierce competition. To raise its visibility, the firm hired Hausman to position RLB as a major force in North America and highlight its unique value proposition in national and local markets.
- Services
- Media Training
- Public Relations
- Strategic Planning
- Writing & Editing
Program
To set RLB apart from its competitors and raise the profile of the firm throughout North America, Hausman LLC:
Developed key messaging for particular market sectors including sports, healthcare, hospitality, and advisory services, differentiating the firm from its competition
Collaborated with RLB’s president to produce a series of bylined articles for a high-level AEC publication, putting him directly in touch with his C-suite peers
Drafted and distributed press releases, announcements, and other firm news to print, online, and broadcast outlets that got RLB into the news cycle and positioned its leaders as experts
Edited RLB’s global website and conducted extensive research to incorporate search engine optimized (SEO) keywords that draw potential clients to the firm
Results
Put RLB in top-tier publications—including The Wall Street Journal—reinforcing the firm as a leader in its field
Created a regular blog in a respected national AEC publication to showcase the firm’s knowledge
Expanded RLB’s presence in its multiple local markets
For the first time ever, developed a program of thought-leadership for its various experts
The Wall Street Journal
Design Intelligence
Building Design + Construction
At Rider Levett Bucknall, we are fortunate to have the best people in the industry on our team. Whether providing project management, cost management, or advisory services – our experts have helped bring projects to fruition across the globe. Hausman has played an instrumental role in promoting our thought-leaders to media outlets across North America. They have been published in business and trade publications across the U.S. and Canada, due to Hausman’s dedication and clear understanding of our business.
Cathy SewellAssociate Principal
Rider Levett Bucknall
