Mar 6 2025
Same Old Story
Dear Doctor, I’m the marketing director at a 30-year-old engineering firm, and our messaging sounds old and tired–because it is. We have great projects, but the way that we talk about our firm doesn’t match the caliber of our work and our core values. How can we communicate more clearly and win more work? — […]
Read MoreFeb 28 2025
From Weed to Wildflower: Is Your Brand Ready to Bloom?
Ah, branding decisions. They’re like choosing between a bold haircut or just getting a trim. Do you refine what you’ve got to keep things neat without scaring the neighbors (that’s evolution), or do you go all in with a dramatic new look (hello, revolution)? When it comes to your firm’s branding, the stakes are higher […]
Read MoreFeb 20 2025
Boost Your Firm’s Identity with Memorable Branding
In an era where attention spans are shorter than a goldfish’s memory (seriously, look it up), the psychology behind branding is the secret sauce. Understanding it is the key to standing out in a sea of sameness. As a communications coordinator with a background in counseling, I know that the principles guiding human behavior and […]
Read MoreFeb 13 2025
Beyond the Logo: How to Align Your Brand with Your Firm’s Culture
When people think of branding, they often picture sleek logos, trendy color palettes, and fonts with names that sound like indie bands (looking at you, “Montserrat”). But here’s the real deal: your brand isn’t just a logo or a catchy tagline. It’s the vibe, the energy, the unspoken feeling people get when they interact with […]
Read MoreFeb 5 2025
Ready, Set, Logo!
Dear Doctor, Now that it’s a new year, the leadership of our decades-old firm wants to refresh our brand. We definitely need a different look, there’s no question about it. But it seems that we can go further than that. Our profile is kind of old, and I’m not sure that we stand out from […]
Read MoreDec 31 2024
Built to Last: Strengthening Your Relationships through Gratitude
As the year comes to a close, it’s a great moment to reflect on the relationships that have helped shape your career. Gratitude is more than just a nice gesture—it’s a crucial part of building trust and communicating effectively, especially in the fast-paced world of design and construction. In an industry where collaboration is a […]
Read MoreDec 19 2024
Purpose Over Pace
As the year comes to a close, it’s natural to feel the pulled in many directions. There’s the rush to wrap up ongoing projects, the dash to finalize plans for the year ahead, and the sprint to finish all your Christmas shopping. But, as the Doctor wisely pointed out in her latest blog, success isn’t […]
Read MoreDec 11 2024
Strategic Planning Advice from Santa: Make a List and Check it Twice
Dear Doctor, I’m the marketing director for a mid-sized architecture firm. In the last couple of months, some of our projects have been put on hold. We need work, but I feel like we’re going in too many different directions with no clear strategy. Do you have any advice for how we can be effective […]
Read MoreOct 23 2024
Crafting a Thought Leadership Content Strategy
Before diving into thought leadership content creation, it’s crucial to frame your strategy for maximum impact. Here are some key tips to shape your writing to maximize its reach: 1. Define Your Audience: Start by identifying your clients’ concerns and how your expertise helps them solve their biggest challenges. The more you understand their needs, […]
Read MoreOct 16 2024
Thought Leadership Builds Business
Thought leadership doesn’t just boost your firm’s visibility—it drives measurable business results. Recent research confirms that firms investing in thought leadership content see clear, bottom-line benefits. Edelman, a global communications firm, and LinkedIn surveyed over 1,300 business leaders and C-level executives to explore the impacts of thought leadership. The results are notable. Between 37% and […]
Read MoreOct 9 2024
The Power of Thought Leadership in the AEC Industry
Success isn’t just about completing great projects—it’s about effectively communicating the expertise of your AEC firm and the skills of your leaders. While having a strong portfolio is essential, you need a forward-thinking content strategy elevate your firm above the competition. That’s where thought leadership comes into play. Rather than focusing solely on your past […]
Read MoreOct 2 2024
Mastering Thought Leadership to Build Your AEC Brand
Dear Doctor: Our firm is small, so we don’t always have a lot of projects to publish, but we have great ideas. Someone told me that we should be doing thought leadership, but I don’t know what that is or where to start. Can you help? – Just a Thought Ah, yes, it’s a great […]
Read More
Page 1 of 2