Dec 19 2024
Purpose Over Pace
As the year comes to a close, it’s natural to feel the pulled in many directions. There’s the rush to wrap up ongoing projects, the dash to finalize plans for the year ahead, and the sprint to finish all your Christmas shopping. But, as the Doctor wisely pointed out in her latest blog, success isn’t […]
Read MoreDec 11 2024
Strategic Planning Advice from Santa: Make a List and Check it Twice
Dear Doctor, I’m the marketing director for a mid-sized architecture firm. In the last couple of months, some of our projects have been put on hold. We need work, but I feel like we’re going in too many different directions with no clear strategy. Do you have any advice for how we can be effective […]
Read MoreOct 23 2024
Crafting a Thought Leadership Content Strategy
Before diving into thought leadership content creation, it’s crucial to frame your strategy for maximum impact. Here are some key tips to shape your writing to maximize its reach: 1. Define Your Audience: Start by identifying your clients’ concerns and how your expertise helps them solve their biggest challenges. The more you understand their needs, […]
Read MoreOct 16 2024
Thought Leadership Builds Business
Thought leadership doesn’t just boost your firm’s visibility—it drives measurable business results. Recent research confirms that firms investing in thought leadership content see clear, bottom-line benefits. Edelman, a global communications firm, and LinkedIn surveyed over 1,300 business leaders and C-level executives to explore the impacts of thought leadership. The results are notable. Between 37% and […]
Read MoreOct 9 2024
The Power of Thought Leadership in the AEC Industry
Success isn’t just about completing great projects—it’s about effectively communicating the expertise of your AEC firm and the skills of your leaders. While having a strong portfolio is essential, you need a forward-thinking content strategy elevate your firm above the competition. That’s where thought leadership comes into play. Rather than focusing solely on your past […]
Read MoreOct 2 2024
Mastering Thought Leadership to Build Your AEC Brand
Dear Doctor: Our firm is small, so we don’t always have a lot of projects to publish, but we have great ideas. Someone told me that we should be doing thought leadership, but I don’t know what that is or where to start. Can you help? – Just a Thought Ah, yes, it’s a great […]
Read MoreJul 19 2024
Listen Before Leading: The Role of Client Feedback in Shaping Your Brand
This week, let’s explore a cornerstone of branding that too often gets overlooked: client feedback. Why does it matter? Because in our industry, the echo of client voices shapes skyscrapers—both literally and metaphorically. At Hausman LLC, we embrace a structured approach to gathering invaluable input through our comprehensive branding questionnaire. This isn’t just any survey; […]
Read MoreJul 11 2024
Consistency is Key: Building a Reputation Through Repetition
Today, I’m diving deep into a topic that may not seem as flashy as innovation or as urgent as deadlines but is crucial to building a strong brand: consistency. Yes, consistency—the secret sauce to creating a brand reputation that sticks. You might be wondering, “What’s so sexy about consistency?” Well, let me tell you, it’s […]
Read MoreJun 18 2024
Rebel Without a Brand
Dear Doctor: Everyone is telling me that our firm needs to work on its brand. I’ve heard so much about branding, but I still don’t know exactly what it is. And I have no idea how to build one. Can you help walk me through the process? – Rebel Without a Brand Ah, my dear […]
Read MoreMay 29 2024
Stage Fright to Stage Bright: Mastering Video Presentations
In today’s digital age, mastering the art of online presentations is essential. Whether you’re addressing a small team or a large audience, your ability to engage through a screen can make or break your connection. Here’s how you can shine in your next video presentation. Set Yourself Up for Success Creating a professional environment is […]
Read MoreMay 15 2024
The Unspoken Edge: Mastering Non-Verbal Cues
by Chelsea Gaarder Harnessing the silent language of non-verbal cues can turn mere interactions into influential encounters . In this week’s ‘View from the Top’, we explore how mastering silent cues can shape your projects’ narrative and significantly influence stakeholders’ decisions. Strategic Body Language Research suggests that non-verbal communication accounts for a staggering 55% of […]
Read MoreMay 1 2024
Stage Fright to Spotlight: Mastering Client Connections
Dear Doctor: The competition for winning work keeps getting tougher. While we get to the interview stage for most of our pursuits, we seem to fall flat in interviews. I’m concerned that our team isn’t connecting with potential clients when we’re face-to-face, either in person or on Zoom. How can we improve our odds? […]
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