View From The Top

Mar 27 2025

Communicate with Impact

This week’s View From The Top features a guest post from our founder, Tami Hausman, who brings her signature wit and strategic insight to the forefront with a timely reminder: if you want your firm to stand out, you need to be specific—not just in what you do, but in how you communicate it. “I’ve […]

Mar 19 2025

The Echo Effect: How Consistency Makes Your Messaging Stick

The most recognizable firms don’t just communicate—they amplify. A strong message isn’t a one-time effort; it echoes across every interaction, reinforcing your expertise and building trust. If your message isn’t clear, repeatable, and aligned across every platform, it won’t have an impact. Fortunately, making your messaging stronger isn’t complicated—it just takes consistency. Three Ways to […]

Mar 17 2025

Flip the Script: Make Your Message Matter

Too many businesses are talking about themselves instead of focusing on what truly matters to their clients. If your words don’t make it immediately clear how you solve real problems, your clients, partners, and even your own team may struggle to see your true value. The good news? This is an easy fix. Three Ways […]

Feb 28 2025

From Weed to Wildflower: Is Your Brand Ready to Bloom?

Ah, branding decisions. They’re like choosing between a bold haircut or just getting a trim. Do you refine what you’ve got to keep things neat without scaring the neighbors (that’s evolution), or do you go all in with a dramatic new look (hello, revolution)? When it comes to your firm’s branding, the stakes are higher […]

Feb 20 2025

Boost Your Firm’s Identity with Memorable Branding

In an era where attention spans are shorter than a goldfish’s memory (seriously, look it up), the psychology behind branding is the secret sauce. Understanding it is the key to standing out in a sea of sameness. As a communications coordinator with a background in counseling, I know that the principles guiding human behavior and […]

Feb 13 2025

Beyond the Logo: How to Align Your Brand with Your Firm’s Culture

When people think of branding, they often picture sleek logos, trendy color palettes, and fonts with names that sound like indie bands (looking at you, “Montserrat”). But here’s the real deal: your brand isn’t just a logo or a catchy tagline. It’s the vibe, the energy, the unspoken feeling people get when they interact with […]

Dec 31 2024

Built to Last: Strengthening Your Relationships through Gratitude

As the year comes to a close, it’s a great moment to reflect on the relationships that have helped shape your career. Gratitude is more than just a nice gesture—it’s a crucial part of building trust and communicating effectively, especially in the fast-paced world of design and construction. In an industry where collaboration is a […]

Dec 19 2024

Purpose Over Pace

As the year comes to a close, it’s natural to feel the pulled in many directions. There’s the rush to wrap up ongoing projects, the dash to finalize plans for the year ahead, and the sprint to finish all your Christmas shopping. But, as the Doctor wisely pointed out in her latest blog, success isn’t […]

Oct 23 2024

Crafting a Thought Leadership Content Strategy

Before diving into thought leadership content creation, it’s crucial to frame your strategy for maximum impact. Here are some key tips to shape your writing to maximize its reach: 1. Define Your Audience: Start by identifying your clients’ concerns and how your expertise helps them solve their biggest challenges. The more you understand their needs, […]

Oct 16 2024

Thought Leadership Builds Business

Thought leadership doesn’t just boost your firm’s visibility—it drives measurable business results. Recent research confirms that firms investing in thought leadership content see clear, bottom-line benefits. Edelman, a global communications firm, and LinkedIn surveyed over 1,300 business leaders and C-level executives to explore the impacts of thought leadership. The results are notable. Between 37% and […]

Oct 9 2024

The Power of Thought Leadership in the AEC Industry

Success isn’t just about completing great projects—it’s about effectively communicating the expertise of your AEC firm and the skills of your leaders. While having a strong portfolio is essential, you need a forward-thinking content strategy elevate your firm above the competition. That’s where thought leadership comes into play. Rather than focusing solely on your past […]

Jul 19 2024

Listen Before Leading: The Role of Client Feedback in Shaping Your Brand

This week, let’s explore a cornerstone of branding that too often gets overlooked: client feedback. Why does it matter? Because in our industry, the echo of client voices shapes skyscrapers—both literally and metaphorically. At Hausman LLC, we embrace a structured approach to gathering invaluable input through our comprehensive branding questionnaire. This isn’t just any survey; […]

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