Doctor in the Haus
Dec 11 2024
Strategic Planning Advice from Santa: Make a List and Check it Twice
Dear Doctor, I’m the marketing director for a mid-sized architecture firm. In the last couple of months, some of our projects have been put on hold. We need work, but I feel like we’re going in too many different directions with no clear strategy. Do you have any advice for how we can be effective […]
Read MoreOct 2 2024
Mastering Thought Leadership to Build Your AEC Brand
Dear Doctor: Our firm is small, so we don’t always have a lot of projects to publish, but we have great ideas. Someone told me that we should be doing thought leadership, but I don’t know what that is or where to start. Can you help? – Just a Thought Ah, yes, it’s a great […]
Read MoreJun 18 2024
Rebel Without a Brand
Dear Doctor: Everyone is telling me that our firm needs to work on its brand. I’ve heard so much about branding, but I still don’t know exactly what it is. And I have no idea how to build one. Can you help walk me through the process? – Rebel Without a Brand Ah, my dear […]
Read MoreMay 1 2024
Stage Fright to Spotlight: Mastering Client Connections
Dear Doctor: The competition for winning work keeps getting tougher. While we get to the interview stage for most of our pursuits, we seem to fall flat in interviews. I’m concerned that our team isn’t connecting with potential clients when we’re face-to-face, either in person or on Zoom. How can we improve our odds? […]
Read MoreMar 12 2024
Unlocking the Secrets of Architecture Publishing: Navigating Exclusives and Marketing Your Work
Dear Doctor: I really need your help. We really want to get our work published in some of the architecture magazines, but I don’t understand how they work and what they mean by an “exclusive.” I feel like we have to wait a long time for a decision—sometimes months. In the meantime, I’ve heard that […]
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