Doctor in the Haus Archives | Hausman Communications

Mar 6 2025

Same Old Story

Dear Doctor, I’m the marketing director at a 30-year-old engineering firm, and our messaging sounds old and tired–because it is. We have great projects, but the way that we talk about our firm doesn’t match the caliber of our work and our core values. How can we communicate more clearly and win more work? — […]

Doctor in the Haus

Feb 5 2025

Ready, Set, Logo!

Dear Doctor, Now that it’s a new year, the leadership of our decades-old firm wants to refresh our brand. We definitely need a different look, there’s no question about it. But it seems that we can go further than that. Our profile is kind of old, and I’m not sure that we stand out from […]

Doctor in the Haus

Dec 11 2024

Strategic Planning Advice from Santa: Make a List and Check it Twice

Dear Doctor, I’m the marketing director for a mid-sized architecture firm. In the last couple of months, some of our projects have been put on hold. We need work, but I feel like we’re going in too many different directions with no clear strategy. Do you have any advice for how we can be effective […]

Doctor in the Haus

Oct 2 2024

Mastering Thought Leadership to Build Your AEC Brand

Dear Doctor: Our firm is small, so we don’t always have a lot of projects to publish, but we have great ideas. Someone told me that we should be doing thought leadership, but I don’t know what that is or where to start. Can you help? – Just a Thought Ah, yes, it’s a great […]

Doctor in the Haus

Jun 18 2024

Rebel Without a Brand

Dear Doctor: Everyone is telling me that our firm needs to work on its brand. I’ve heard so much about branding, but I still don’t know exactly what it is. And I have no idea how to build one. Can you help walk me through the process? – Rebel Without a Brand Ah, my dear […]

Doctor in the Haus

May 1 2024

Stage Fright to Spotlight: Mastering Client Connections

Dear Doctor: The competition for winning work keeps getting tougher. While we get to the interview stage for most of our pursuits, we seem to fall flat in interviews. I’m concerned that our team isn’t connecting with potential clients when we’re face-to-face, either in person or on Zoom. How can we improve our odds? […]

Doctor in the Haus

Mar 12 2024

Unlocking the Secrets of Architecture Publishing: Navigating Exclusives and Marketing Your Work

Dear Doctor: I really need your help. We really want to get our work published in some of the architecture magazines, but I don’t understand how they work and what they mean by an “exclusive.” I feel like we have to wait a long time for a decision—sometimes months. In the meantime, I’ve heard that […]