Arup Taking a global firm to the next level
Arup Taking a global firm to the next level
Situation
Arup had game-changing projects and services that merited media attention; it also had the opportunity to tap into news cycles and get wide exposure. The company wanted to take its outreach to the next level by bringing attention to specific projects, people, and areas of expertise that would increase its reach. Additionally, it wanted to build enthusiasm about its projects even before they were completed. Hausman aligned Arup’s media exposure with its messaging and marketplace positioning to build influence in the sectors and services that it had targeted for growth.
- Services
- Media Training
- Public Relations
- Strategic Planning
- Writing & Editing
Program
Working with leaders of Arup's Americas Region, Hausman has:
Connected Arup with a wide range of architecture, engineering, construction, and other trade publications, as well as the general press, to make them aware of the full range of Arup’s expertise
Put Arup in touch with key influencers in the media at top publications and placed stories in publications that extended Arup’s reach
Acted as a strategic partner on a wide range of topics and helped to strategize and implement campaigns for people and projects who have not had prior exposure to the media
Travelled to various Arup offices around the country and completed media training for top leaders
Results
Appeared in publications from Architectural Digest to Architectural Record, Wallpaper*, and Wired
Met key writers and reporters through pitches and office visits
Got wide recognition for major projects, including the Second Avenue Subway and Torre Reforma
Gained valuable media training for top leaders
Architectural Record
Wired
The Architect's Newspaper
